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Intervision was originally established in 1977 as a Soviet-era music contest, intended to rival Eurovision. It aimed to showcase artists from the Eastern Bloc and promote socialist values. After a hiatus following the collapse of the Soviet Union, the contest was revived in 2025 as part of a cultural initiative by the Russian government, positioning itself as a conservative alternative to Eurovision, particularly in the context of geopolitical tensions.
While Eurovision celebrates diverse musical styles from across Europe, Intervision is heavily influenced by Russian cultural and political agendas. Intervision emphasizes 'traditional values' and is backed by the Kremlin, which seeks to use the contest as a platform for soft power. Eurovision is known for its inclusivity and celebration of LGBTQ+ rights, contrasting with Intervision's more conservative stance.
Intervision serves as a tool for the Kremlin to assert cultural influence and promote a narrative of traditional values amidst international criticism. By reviving the contest, Russia aims to distract from domestic issues, such as the invasion of Ukraine, and to enhance its global image. The contest's political backdrop is underscored by the withdrawal of artists under government pressure, highlighting the intersection of art and politics.
Duc Phuc is a Vietnamese singer who gained fame through his participation in various music competitions in Vietnam. Known for his pop and contemporary music style, he has built a significant fan base. His victory at the Intervision contest with a song inspired by Vietnamese poetry marks a pivotal moment in his career, showcasing his talent on an international stage and elevating his status as a prominent artist.
Through Intervision, Russia promotes values such as patriotism, cultural conservatism, and a rejection of Western liberalism. The contest is framed as a celebration of 'family values' and traditional culture, contrasting with the perceived decadence of Western entertainment. This aligns with the Kremlin's broader narrative of restoring national pride and cultural identity in the face of global criticism.
Geopolitical tensions, particularly surrounding Russia's actions in Ukraine and its relations with the West, have heavily influenced the Intervision contest. The event was revived as a response to Russia's exclusion from Eurovision, aiming to assert cultural independence. The withdrawal of artists like Vassy due to political pressure underscores how international relations can impact artistic expression and participation in cultural events.
Vassy's withdrawal from Intervision was met with significant media coverage and highlighted the pressures artists face from their governments regarding participation in international events. Russian organizers claimed that her exit was due to 'unprecedented political pressure' from the Australian government, drawing attention to the intersection of politics and art, and raising questions about freedom of expression in the context of international competitions.
Intervision reflects Russian culture by emphasizing traditional themes, folk influences, and a sense of national pride. The contest aims to showcase Russian and post-Soviet artists while promoting a narrative that aligns with the Kremlin's vision of cultural identity. This revival serves not only as entertainment but also as a means of reinforcing cultural values and fostering a collective national identity.
Music has historically been a powerful medium for political expression, serving as a form of protest, cultural identity, and national pride. In the context of Intervision, music becomes a tool for the Kremlin to convey its political messages and cultural values. Artists often navigate the complexities of expressing personal artistry while adhering to the political narratives endorsed by the state, illustrating the intricate relationship between art and politics.
Winners of the Intervision contest, like Duc Phuc, receive significant monetary rewards and recognition, with Duc Phuc reportedly taking home 30 million rubles, approximately $360,000. Beyond financial incentives, winning provides artists with increased visibility and opportunities for international collaboration, enhancing their careers and contributing to their national pride as representatives of their countries on a global stage.
