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Intervision was originally established in the 1960s and 1970s as a music competition among Soviet states, serving as a cultural exchange platform during the Cold War. It featured performances from various Eastern Bloc countries, promoting Soviet ideals through music. The contest faded after the collapse of the USSR but was revived in 2025 as an alternative to Eurovision, following Russia's exclusion from that competition due to its geopolitical actions.
Intervision is positioned as a more conservative and patriotic alternative to Eurovision, focusing on traditional values rather than the celebration of diversity. While Eurovision often features flamboyant performances and a wide array of LGBTQ+ representation, Intervision emphasizes national pride and cultural heritage, reflecting Russia's political stance and desire to promote a more 'family-friendly' image.
Intervision 2025 was heavily influenced by Russia's geopolitical climate, particularly its exclusion from Eurovision after the invasion of Ukraine. The contest aims to project soft power and foster unity among allied countries while countering Western narratives. Additionally, the disqualification of U.S. singer Vassy due to alleged political pressure from Australia highlights the contest's politically charged atmosphere.
Notable participants in Intervision 2025 included Yaroslav Dronov, known as Shaman, who represented Russia, and Vietnamese singer Duc Phuc, who ultimately won the contest. Other countries like China, India, and Belarus also participated, showcasing a diverse array of talent while emphasizing national identity and cultural representation, aligning with the contest's themes.
Intervision songs often emphasize themes of patriotism, traditional family values, and cultural heritage. Unlike Eurovision, which embraces a broader range of topics including love and diversity, Intervision's focus is on promoting national pride and a sense of unity among participating countries. This aligns with Russia's political narrative and its desire to counter Western liberal values.
Russia's exclusion from Eurovision has led to a significant shift in its cultural strategy, prompting the revival of Intervision as a means to maintain international visibility and influence. The move reflects a desire to create an alternative platform that aligns with Russian values and ideologies, allowing the country to showcase its cultural output while distancing itself from Western institutions.
Soft power plays a crucial role in Intervision as Russia seeks to enhance its cultural influence and diplomatic relations through music. By reviving a Soviet-era contest, Russia aims to project an image of unity and cultural richness among its allies, countering Western narratives. The contest serves as a tool for Russia to assert its identity and values on the global stage.
Vassy's disqualification from Intervision due to alleged political pressure from the Australian government underscored the contest's contentious political backdrop. Her withdrawal not only deprived the event of a notable performer but also highlighted the influence of geopolitical tensions on cultural events. This incident drew attention to the contest's legitimacy and the challenges it faces in attracting diverse international participation.
Saudi Arabia's willingness to host Intervision 2026 signifies a potential shift in cultural diplomacy and collaboration among non-Western nations. Hosting the contest could enhance Saudi Arabia's global cultural presence and strengthen ties with Russia and other participating countries. It also raises questions about the values promoted at the event, as Saudi Arabia has faced criticism for its human rights record.
Public perception of Intervision has evolved from viewing it as a nostalgic remnant of Soviet culture to a politically charged event reflecting contemporary geopolitical dynamics. While some may see it as a legitimate cultural competition, others view it skeptically, associating it with Russia's attempts to assert its influence and promote a conservative agenda in contrast to the more liberal Eurovision.
