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Eurovision began in 1956 as a way to unite European countries through music following World War II. It started with seven countries participating in a song competition broadcast live. Over the years, it has grown into a major international event, with over 40 countries participating annually. The contest is known for its diverse musical styles, extravagant performances, and has become a platform for various cultural expressions, including LGBTQ+ representation.
Intervision, revived by Russia, aims to present a more conservative and patriotic alternative to Eurovision, reflecting Russian cultural values. Unlike Eurovision's emphasis on diversity and inclusivity, Intervision reportedly focuses on traditional family values and less on spectacle. It seeks to position itself as a counter to what Russian officials describe as the 'decadence' of Eurovision, particularly in light of Russia's political climate and its exclusion from the original contest.
Intervision was created following Russia's exclusion from Eurovision after its invasion of Ukraine in 2022. This political backdrop reflects Russia's desire to assert its cultural influence and counter Western narratives. The contest is seen as a tool for soft power, allowing Russia to showcase its cultural identity and strengthen ties with countries sympathetic to its political stance, particularly within the post-Soviet space.
Intervision features participants from various countries, particularly those aligned with Russia or sympathetic to its political stance. Notable participants include artists from China, India, Belarus, and Vietnam, among others. The contest aims to attract performers from countries that share similar cultural or political ideologies, thus reinforcing Russia's influence in the region and presenting a united front against Western cultural dominance.
Soft power plays a crucial role in Intervision as it serves as a means for Russia to enhance its cultural diplomacy. By hosting the contest, Russia aims to project a positive image and foster relationships with other nations. It uses cultural events like Intervision to promote its values and counteract Western narratives, positioning itself as a leader in a multipolar world where it can influence public perception through entertainment.
Russia's exclusion from Eurovision has prompted a significant cultural and political response, leading to the revival of Intervision. This exclusion has been framed as a loss of cultural representation for Russia, pushing the government to create an alternative platform. The impact is seen in the increased focus on national identity and the promotion of Russian values in international cultural events, as the state seeks to reclaim its narrative.
The cultural implications of Intervision include a reinforcement of conservative values and a rejection of liberal ideologies often associated with Eurovision. It reflects a broader trend in Russia to promote a distinct cultural identity that aligns with state policies. This contest may also influence cultural exchanges and perceptions in participating countries, potentially leading to a cultural divide between those aligned with Western liberalism and those embracing traditional values.
Countries typically select their representatives for song contests like Intervision through national competitions or internal selections by broadcasting organizations. The decision-making process can vary, with some nations opting for public votes, while others rely on expert panels. This selection process is influenced by factors such as political considerations, cultural representation, and the desire to appeal to both domestic and international audiences.
Intervision has faced criticisms for being a politically motivated event that lacks the artistic diversity and inclusivity of Eurovision. Critics argue that it promotes a narrow view of culture aligned with state ideology, sidelining voices that do not conform to its narrative. Additionally, the contest has been scrutinized for its ties to Russia's geopolitical ambitions and its role in fostering a more authoritarian cultural landscape.
Intervision reflects Russia's current politics by emphasizing traditional values and promoting a narrative counter to Western liberalism. The contest is a strategic move to assert cultural dominance and foster alliances with countries that share similar political ideologies. It serves as a platform for the Russian government to reinforce its identity and values, particularly in the context of its ongoing geopolitical conflicts and efforts to challenge Western influence.
