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Double diamond certification is awarded by the RIAA (Recording Industry Association of America) for songs that have sold over 20 million units in the United States. This certification reflects both physical and digital sales, as well as streams that are equivalent to sales. Achieving this status is a significant milestone for artists, indicating widespread popularity and commercial success.
Song sales are measured by the RIAA through a combination of physical sales (CDs, vinyl) and digital downloads, as well as streaming data. For streaming, a specific number of streams is equated to one unit sold. This comprehensive approach allows for an accurate reflection of a song's popularity in the current music landscape.
Chris Stapleton's influences span various genres, including country, blues, and rock. Notable artists who have impacted his style include legendary figures like Johnny Cash, Merle Haggard, and Stevie Ray Vaughan. His blend of traditional country sounds with soulful elements has contributed to his unique musical identity.
'Tennessee Whiskey' gained popularity due to its soulful melody and emotional lyrics, combined with Stapleton's powerful vocal delivery. Originally recorded by David Allan Coe and later by George Jones, Stapleton's rendition brought the song to a new audience, showcasing his ability to infuse classic country with a modern twist.
The RIAA certification process involves tracking sales and streams of music releases. Certifications are awarded based on the number of units sold, with thresholds set at gold (500,000), platinum (1 million), multi-platinum (2 million+), and diamond (10 million). The double diamond certification, achieved by Stapleton, requires sales of 20 million units.
Aside from Chris Stapleton's 'Tennessee Whiskey,' only two other songs have achieved double diamond certification: Bruno Mars' 'Just The Way You Are' and Post Malone and Swae Lee's 'Sunflower.' These songs represent significant milestones in the music industry, highlighting their broad appeal and commercial success.
Chris Stapleton's double diamond certification signifies a shift in country music, showcasing its growing mainstream appeal. It highlights the genre's ability to transcend traditional boundaries and attract diverse audiences. This achievement may encourage other artists to explore innovative styles within country music, fostering creativity and evolution in the genre.
Chris Stapleton's career has evolved significantly since his early days as a songwriter for other artists. His breakthrough came with the release of his solo album 'Traveller' in 2015, which established him as a leading figure in country music. His distinct voice and songwriting talent have since garnered critical acclaim and commercial success, culminating in multiple awards.
Recent trends in country music sales indicate a rise in digital consumption, with streaming becoming a primary avenue for listeners. The genre has also seen a blending of styles, incorporating elements from pop and rock. This evolution reflects changing consumer preferences and the industry's adaptation to new technologies, impacting how music is marketed and consumed.
'Tennessee Whiskey' was originally written by Dean Dillon and Linda Hargrove in 1981, first recorded by David Allan Coe. It was later popularized by George Jones in 1983, but it was Chris Stapleton's 2015 rendition that brought the song widespread acclaim. His soulful interpretation revitalized interest in the classic, solidifying its status in country music history.
