France's government launched a fierce crackdown on Shein, the Chinese e-commerce giant, after discovering the sale of childlike sex dolls on its platform, igniting widespread outrage.
The scandal erupted just as Shein prepared to unveil its first physical store in Paris, drawing intense protests from activists concerned about the implications of such products.
French officials, led by Economy Minister Roland Lescure, condemned the dolls as illegal and immoral, pushing for stricter regulations on the fast fashion industry.
In response to the uproar, Shein announced an immediate ban on the sale of sex dolls and removed its "adult products" category, pledging to cooperate with authorities in the investigation.
The French government warned that Shein could face a total market ban if it continued to violate laws surrounding inappropriate sales, raising questions about corporate accountability.
The controversy has sparked a broader discussion around consumer protection and the responsibilities of e-commerce platforms, illuminating the ongoing clash between fast fashion and social values.