Apple has significantly raised prices on its MacBook and iPad models, driven by a severe shortage of memory chips that has been intensified by the booming demand for artificial intelligence technology.
Some devices have seen price increases of $200 or more, marking a departure from Apple's historically stable pricing strategy.
The decision has had a dramatic impact on Apple's stock, which plunged over 5%, losing approximately $275 billion in market value as investors reacted to the news.
CEO Tim Cook has described the current situation as "RAMageddon," emphasizing the unexpected scale of the supply challenges that forced the company to hike prices.
This trend of rising prices isn't isolated to Apple; other tech giants, including Microsoft, are also facing similar pressures and adjustments due to soaring component costs.
As consumers brace for higher costs, some retailers are still offering older price points for select models, offering a fleeting opportunity for savvy shoppers during key sales events.
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