The European Union has launched a formal investigation into Shein, a major player in the fast fashion industry, over alleged violations of the Digital Services Act.
Central to the inquiry is the sale of controversial childlike sex dolls, raising serious concerns about child exploitation and the sale of illegal products.
Regulators are also scrutinizing the potentially addictive nature of Shein's platform, which could impact consumer safety.
This investigation underscores a growing trend of increased oversight by EU authorities on online retailers, particularly those owned by Chinese companies.
If found guilty of these violations, Shein may face hefty fines and could be compelled to change its business practices significantly.
The situation reflects broader discussions about the responsibilities of e-commerce platforms in ensuring user safety and compliance with regulations.
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