Sydney Sweeney, the breakout star of "Euphoria," has officially launched her lingerie brand, Syrn, with a bold and controversial promotional stunt that involved scaling the iconic Hollywood sign and draping it with bras, an act that was carried out without the necessary approvals, leading to potential legal challenges.
In the face of media scrutiny, Sweeney pushed back against being labeled "MAGA Barbie," clarifying her stance on political beliefs and expressing frustration at being politicized without her consent.
Despite the backlash over the stunt, the launch proved incredibly successful, with Syrn selling out shortly after its debut, highlighting Sweeney's star power and the brand's appeal.
The lingerie line aims to empower women of all body types, promising a variety of sizes and styles that focus on "the art of the tease," reflecting Sweeney's vision of inclusivity and self-acceptance.
In promotional campaigns, Sweeney has made a splash with sultry photos that showcase her designs, blending her personal narrative with her business ambitions as she steps into the role of a fashion entrepreneur.
Alongside her business ventures, Sweeney has opened up about her past romance with ex-fiancé Jonathan Davino, adding a personal touch to her public image as she navigates the complexities of fame and entrepreneurship.
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