The Breakdown 31

• Southwest Airlines has officially transitioned from its iconic open seating policy, which had been a hallmark of its brand for over 50 years, to a new assigned seating system as of January 27, 2026, aligning itself with industry standards set by major competitors.
• This significant shift introduces structured boarding processes and allows passengers to pay for preferred seating, aiming to enhance customer experience while unlocking new revenue opportunities for the airline.
• The final flight under the open seating system symbolized the end of an era, prompting mixed emotions among travelers who reminisce about the old scramble for seats while others embrace the newfound orderliness.
• A controversial aspect of the change involves new restrictions for plus-size passengers, who now must pay for extra seats, leading to backlash against the airline and raising important discussions about inclusivity and comfort.
• With hopes of boosting customer satisfaction and financial performance, Southwest Airlines is navigating this transformation amid public scrutiny and evolving travel expectations.
• Coverage of this momentous shift highlights the airline's attempt to redefine itself in a competitive market while facing both praise and criticism from its customer base.