The Breakdown 41

• Starbucks workers are poised for a major nationwide strike on November 13, coinciding with the company's bustling "Red Cup Day," as approximately 9,000 baristas demand improved labor contracts from management.
• The strike has received overwhelming support, with 92% of union members voting in favor, highlighting the growing frustration among unionized employees over labor conditions.
• Adding to the excitement, the newly released collectible "Bearista" cup has created a buzz among consumers, selling out quickly and driving resale prices to shocking heights, further fueling discussions of brand loyalty and consumer frenzy.
• Meanwhile, Starbucks is undergoing significant changes in China, having announced the sale of a controlling stake in its operations to Boyu Capital for around $4 billion, aiming to regain its footing in an increasingly competitive market dominated by local rivals.
• CEO Brian Niccol, at the helm since August 2024, is navigating these tumultuous waters, addressing both domestic labor challenges and the complexities of international business.
• This unfolding narrative intertwines themes of labor rights, corporate strategy, and consumer culture, reflecting Starbucks' ongoing struggle to balance profitability with employee satisfaction and market competitiveness.