The Victoria's Secret Fashion Show began in 1995 as a marketing strategy to promote the lingerie brand. It quickly became a cultural phenomenon, showcasing elaborate lingerie designs alongside musical performances. The show was known for its extravagant sets and celebrity appearances, becoming a staple of American pop culture. The annual event ran until 2018, after which it was put on hold due to declining viewership and criticism of the brand's messaging. The 2026 show marks a significant return, emphasizing a blend of high fashion and entertainment.
Iconic Victoria's Secret Angels include Gigi Hadid, Adriana Lima, and Heidi Klum. Adriana Lima, who walked in her first show in 1999, became synonymous with the brand, known for her stunning runway presence. Gigi Hadid, a newer generation model, has also made a significant impact, returning for multiple shows. Other notable Angels include Tyra Banks and Candice Swanepoel, who have both contributed to the brand's legacy with their memorable runway moments and collaborations.
Victoria's Secret has undergone significant evolution, particularly in response to changing societal views on body image and inclusivity. Initially, the brand focused on an idealized, narrow standard of beauty. However, in recent years, it has faced backlash for its lack of diversity and representation. The return of the fashion show in 2026 reflects a shift towards a more inclusive approach, featuring a diverse range of models and celebrities, including Kylie Jenner, who made headlines with her debut in the Fantasy Bra.
Victoria's Secret has faced several controversies, particularly regarding its portrayal of women and lack of body diversity. Critics have pointed out that the brand's marketing has traditionally favored a narrow beauty standard, leading to accusations of promoting unrealistic body images. The brand's decision to cancel the fashion show in 2019 was partly due to declining viewership and public criticism. The 2026 show aims to address these issues by incorporating a more diverse lineup of models and shifting its branding strategy.
The Victoria's Secret Fashion Show has historically set major fashion trends, influencing lingerie styles and runway aesthetics. Designers often showcase innovative and extravagant designs during the show, which frequently become popular among consumers. The visibility of models like Gigi Hadid and Kendall Jenner helps to propel these trends into mainstream fashion, as their looks are emulated by fans and fashion enthusiasts alike. The 2026 show continues this tradition, highlighting both classic and contemporary styles.
Models preparing for the Victoria's Secret runway typically undergo rigorous training and fitness regimens in the months leading up to the show. This includes diet, exercise, and skincare routines to ensure they present their best selves. Additionally, models participate in fittings to ensure their outfits fit perfectly. The backstage environment is highly collaborative, with stylists, makeup artists, and choreographers working together to create a seamless experience. For instance, Gigi Hadid and Barbara Palvin both shared their excitement and preparation experiences for the 2026 show.
The Fantasy Bra is a hallmark of the Victoria's Secret Fashion Show, representing luxury and exclusivity. Each year, a model is chosen to wear this specially designed piece, often valued at millions of dollars. The bra features intricate designs and is adorned with precious stones. Wearing the Fantasy Bra is a significant honor, showcasing the model's prominence within the brand. In 2026, Kylie Jenner made headlines for debuting the $50 million Fantasy Bra, highlighting its continued allure and status in the fashion world.
Celebrity involvement significantly enhances the appeal of the Victoria's Secret Fashion Show, attracting a broader audience. Celebrities often perform during the show, adding entertainment value and drawing in fans from outside the fashion community. Additionally, when high-profile figures like Timothée Chalamet and Kylie Jenner participate, it generates buzz and media coverage, increasing the show's visibility. Their presence also lends a sense of glamour and excitement, as seen with Jenner's debut in the 2026 show, which was widely discussed across social media.
Social media plays a crucial role in promoting the Victoria's Secret Fashion Show, serving as a platform for real-time engagement and audience interaction. Models and celebrities share behind-the-scenes content, creating anticipation and excitement leading up to the event. Hashtags and live updates on platforms like Instagram and Twitter allow fans to engage directly with the show. The 2026 show leveraged this by featuring models like Gigi Hadid and Kylie Jenner, whose social media followings amplify the event's reach and impact.
Body representation in fashion has evolved significantly over the years, moving from a narrow definition of beauty to a more inclusive approach. The Victoria's Secret Fashion Show, once criticized for its lack of diversity, is now making strides to feature models of different body types, ethnicities, and backgrounds. The 2026 show included a diverse lineup, reflecting broader societal shifts towards acceptance and representation. This change aims to resonate with a wider audience and challenge traditional beauty standards in the fashion industry.