Tom Cruise's new film "Digger," directed by Alejandro G. Iñárritu, plummeted at the box office, earning a mere $8 million in its opening weekend, making it one of the biggest disappointments of his career.
With a staggering production budget of up to $180 million plus $100 million in marketing, "Digger" is set to incur staggering losses estimated around $150 million as it struggles to find an audience.
Critics have largely dismissed the film, labeling it a dark comedy that falls flat with unfunny jokes, disjointed storytelling, and weak performances that fail to engage viewers.
Amidst the backlash, Tom Cruise has publicly expressed pride in his work, insisting that he does not evaluate a film solely based on its initial box office performance.
The chaotic marketing campaign has drawn scrutiny, as efforts to shift blame to U.S. critics did little to salvage the film’s reputation, with praise from international audiences offering little comfort.
As "Digger" collides with Warner Bros.' financial challenges and impending merger with Paramount, it stands as a stark reminder of the perils of high-budget filmmaking in today's cinematic landscape, where star power alone may no longer guarantee success.
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