The Breakdown 3

• Snap Inc. is making waves with a groundbreaking $400 million partnership with AI startup Perplexity, blending cash and equity to reshape its platform.
• Starting in 2026, Perplexity's cutting-edge conversational search engine will be seamlessly integrated as the default search provider in Snapchat.
• This collaboration marks a pivotal effort by Snap to enhance user engagement and elevate the search experience on its platform.
• By harnessing advanced AI technology, Perplexity aims to transform traditional search into a more intuitive, conversational interaction for users.
• The partnership underscores the rising significance of AI innovation as tech companies strive to remain competitive in an evolving digital landscape.
• With this move, Snap is positioning itself at the forefront of social media transformation, reimagining how users seek and engage with content.